1 Morton Street   Norwood, New York 13668   Ph. 315-353-6692   Fax 315-353-4688

STRATEGIC PLAN


This plan was conceived to meet the changing needs of the Norwood Public Library, its patrons and the community. The
ad hoc committee includes: Denise diVincenzo, Phyllis McFaddin, Leonard Halpern, Kathy Hartman, Library Director
Cheryl Mirer. In April 2013, a questionnaire was made available to the community in print and online, the plan below
reflects community feedback.



Mission
The mission of the Norwood Public Library is to assure effective, expanding free library services for the residents of the
Library District through educational, informational, and cultural resources and activities.


Vision
The Norwood Public Library reaches out to the members of its district and surrounding communities to provide resources
to facilitate learning, knowledge, communication, acquisition of information and, above all, the pure, absolute joy of reading.
In response to the interests and requirements of its patrons, and the ever-changing advances in technology, the library is the
physical location for computer and internet access and thoughtfully selected books, magazines, audio-books, movies, music
and e-media, housed in clean, comfortable surroundings. The atmosphere is welcoming and encouraging, and the staff is
educated, knowledgeable and friendly. Special emphasis is placed on books, materials, and special programs directed
towards children and young adults to create an early and solid foundation on which to build the love of reading which will
last a lifetime.

 
Strategic Plan

Goal #1: Improve communication, visibility, solicitation of feedback, image and marketing efforts.

Objectives: Work towards making the library a community hub by stimulating community awareness.

Action steps:
1. Purchase lighted roadside sign/marquee
2. Replace sign(s) on building with new signs that reflect new name
3. Conduct an annual questionnaire to residents
4. Adopt marketing/public relations policy
5. Collaborate more with local entities
6. Continue to build email list for eNewsletter
7. Institute quarterly print newsletter and have available at local businesses


Goal #2: Improve physical space

Objectives: Make library more comfortable, organized, efficient, attractive, updated and geared toward patron demographic
and utilize beautiful, unused outdoor space.

Action steps:
1. Revamp circulation area with efficient desk and book drop
2. Revamp public computer area to eliminate u-shape, conserve space
3. Increase size of children’s section
4. Investigate change in layout, shelving and carpet replacement
5. Paint, install easy hang art gallery
6. Create new teen area
7. Purchase new furniture including comfortable seating, public computer tables, catalog computer table, chairs
8. Introduce display space for new books, holidays or staff picks
9. Introduce outdoor seating
10. Create attractive outdoor space through landscaping and community garden


Goal #3: Increase patron usage and diversity.

Objectives: Further engage current patrons and draw in new users.

Action steps:

1. Build teen audience by increasing program offerings (utilizing newly created teen area)
2. Explore additional adult programming
3. Offer technology based programs (Facebook, Twitter, Google Drive, Excel, eBook)
4. Develop structured outreach programs (underserved populations – public housing, assisted living)
5. Increase open hours (increase staff time)
6. Continue to build strong collection focused on community needs


Goal # 4: Trustee & staff education/professional development

Objective: Promote a more informed and proactive leadership.

Action steps:

1. Board to create new trustee orientation program
2. Trustees should self-educate by reading handbook and participate in NYLA, Trustee Association web resources
3. Board to participate in NCLS/NYLA workshops and other conferences or webinars
4. Director should attend annual NYLA and Youth Services Section conferences


Goal # 5: Secure additional funding

Objective: Assure sustainability of library operations through increased funding

Action steps:

1. Identify future funding needs, priorities and sources
2. Ascertain appropriate corporate giving programs
3. Institute a plan for individual giving
4. Consider requesting additional public funding